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Huntington Beach, CA - February 28, 2008 --
PlanetWoot announced today it has been selected by Coastal Center
for Obesity as its Advertising and PR Agency of Record for both the
General and Hispanic Markets. PlanetWoot (www.planetwoot.com) is a
full-service Integrated Cross-Cultural Marketing Communications
Agency, with a specialty in the Hispanic Market.
"We are very happy to be working with the PlanetWoot team. The
quality of their strategic direction and creativity, as well as a
complete understanding of the Hispanic consumer is really
impressive," said Lisa Gladstone, Director of Business Development
at Coastal Center for Obesity (www.coastalobesity.com). "They were
very touched by our mission of helping combat morbid obesity in the
Hispanic community and share our commitment of bringing our message
of hope to any Latinos in Southern California who suffer this
illness," Ms. Gladstone added.
Almost one-third of U.S. adults are obese, according to the federal
Centers for Disease Control and Prevention (CDC). For Mexican
Americans the figure is nearly 37 percent. Hispanic children in the
United States also tend to be heavier than other American kids,
making them more likely to grow up to be overweight adults.
Hispanics living in the United States are more likely to be
overweight or obese than those in other countries.
Dr. Owens' Coastal Center for Obesity, based in San Pedro with
offices in Orange County and San Diego, is the leader in bariatric
surgery for the Hispanic Community of Southern California. Coastal
Center for Obesity (www.coastalobesity.com) offers free informative
seminars in Spanish and support groups for Hispanics who's have had
weight loss surgery and are looking for emotional support and
motivation in their own language, to ensure that their procedure is
a complete success.
"As Coastal Center for Obesity's Advertising and PR Agency we are
creating brand strategies and communications messages to inform and
educate the diverse Hispanic Community of Southern California about
surgical solutions to obesity," said Barbara Ruano, CEO and Founder
of PlanetWoot. "We really like to consider ourselves as marketing
partners with our clients, become an extension of their marketing
team and work together to achieve the highest potential for the
center."
PlanetWoot is an award winning team with Fortune 500 client
experience, having worked with national and international companies
such as: ampm Minimarkets, DIRECTV, Sears, State Farm, Antena 3
(Spain), Ford, and many others. They also work with smaller
businesses with local and regional needs, meeting the challenges of
reduced budgets through cost effective solutions.
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Obesity Help, Rancho Specialty Hospitals, and Coastal Center for
Obesity discuss their obesity program including their specialty
programs for Spanish speakers (also in Spanish) |
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WEIGHT-LOSS
DR. Milton Owens
KNBC-4 October 13, 2003 11:14 PM Channel 4 News (2:28)
Dr. Owens discusses weight loss.
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(From left to right, Dr. Milton Owens, Medical Director and Al Roker.)
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Al Roker shares his story with weight loss surgery patients at Coastal Center
for Obesity Patient Seminar.
Al Roker was the featured speaker at the Coastal Center for Obesity Patient
Seminar, February 22, in Orange County. Nearly 300 people attended the event
and were entertained by Roker. As well as sharing his experience with Weight
Loss Surgery, the slimmed down Al Roker answered questions from the audience.
Dr. Owens, Medical Director at Coastal Center for Obesity presented information
and educated the group on Weight Loss Surgery.
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Is gastric bypass surgery a miracle cure for the U.S. obesity epidemic?
By Marci A. Landsmann
We've all seen Carnie Wilson on TV, touting the benefits of bariatric surgery...
To view the full article click here. 
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Dr. Owens and Pacorro Galvez, speaker of Memory
103.9, 98.3 FM.
MP3 (2390KB)
(spanish) |
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San Diego Channel 10 runs one of the many success stories of Dr. Owens and the
Coastal Center for Obesity. Dr. Owens, and patient Kathleen, talk about obesity
surgery and her great success with weight loss.
Real
Video56k Windows
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This article discusses Teens and Weight Loss Surgery. Dr. Owens answers
questions on the subject.
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This 7.5 minute Medical Diary video follows Jennifer Revel as she considers and
goes through with Bariatric Surgery as a solution to being over 180 lbs.
overweight.
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The show Good Morning America examines a new clinical trial that is being
conducted for a new device called the Gastric Stimulator. This experimental
device - much like a cardiac pacemaker - it creates impulses that slow the
emptying of the stomach. As a result: you experience a loss of appetite
hopefully leading to weight loss. It is less risky and expensive than standard
bariatric surgery. (6 minutes)
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Robin and David talk about how great they feel after going through gastric
bypass surgery as a way to gain a normal life back from being morbidly obese.
(1:43)
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Dr. Bruce Hensel discusses the new medical weight loss device called the Gastric
Stimulator and interviews Dr.Owens about his clinical trial and its potential
benefits. (1:31)
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Husband and wife - Ali at 350 lbs. and Keoni at 693 lbs., decide to undergo
bariatric surgery as other weight loss methods have failed. Join them as they
meet with Dr. Owens to discuss the procedure and risks. (2:06)
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A 61-year-old, 321 lbs. Grandmother underwent gastric bypass at Chapman Medical
Center to address serious medical problems that can be improved through weight
loss surgery. (0:54)
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Wanting to walk again - that is what Loraine Little intends to do after she
completes surgery for weight loss. In order to be fitted with a prosthetic leg,
she needed to lose 130 lbs. (1:48)
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Dr. Owens states that the tendency to gain a lot of weight is largely genetic
and it is not your fault. Watch a short animation that shows what a distal
gastric bypass surgery involves.(0:21)
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An Extra piece on the plight of the morbidly obsese. (0:18)
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A KCAL 9 Battling The Bulge news clip reports on a new FDA clinical trial of the Gastric
Stimulator. Dr. Owens discusses in detail how it works. (3:10)
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Round Two
By GREG HARDESTY of the Orange County Register
ANAHEIM
Ramona Galindo has two big strikes against her in her fight against obesity.
She says she's lazy. And she loves to cook.
"There are a lot of people out there like me without the willpower of a Lance
Armstrong," said Galindo, 43, overweight since the sixth grade - and among the
one-third of American adults who are obese.
Read More
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printable version
